More of Me

More of me — camera, mic, and trumpet

Self-media

Douyin · Sports content & Vlog

2022 — present
  • Original content, end to end: concept, script, on camera, filming, editing
  • Game highlights, lifestyle vlogs, and music-synced edits
  • 500,000+ total views
  • One video to 50,000+ — fifty times my following at the time, after rewriting the hook off engagement data
  • See the account →
Four of Adam Zhang’s Douyin video covers, fanned out
Advertising actor

On camera · Lincoln Nautilus

April — May 2023
  • Presented two head-to-head reviews of the new Lincoln Nautilus against the Cadillac XT5 and the BMW X3, published as original programming on Yiche, one of China’s largest automotive media platforms, where the audience has already read the spec sheet
  • Wrote the voiceover, storyboarded the shots, and performed them on camera. With a named competitor parked next to you, the argument has to survive the comparison — a script that only reads well on paper will not survive it
  • A day on set taught me what a brand team actually needs from the person in front of the lens
  • Watch: vs Cadillac XT5 →
  • Watch: vs BMW X3 →
Adam Zhang delivering the on-camera voiceover beside the Lincoln Nautilus
Adam Zhang with the production crew and the Lincoln Nautilus
Adam Zhang shaking hands with the director on the Lincoln Nautilus shoot
Hip-hop

Rapper · aka AdamWall

2020
  • Five original tracks in three months — lyrics, beats, recording, and release
  • Writing carried me through the injury and the rehab that followed. It made me sit with who I actually was — what I wanted, what I kept avoiding, and what I was not willing to say out loud. I came out of it more patient, more certain, and a lot harder to discourage
Adam Zhang in a recording studio with a producer
Adam Zhang recording vocals at a studio microphone
The AdamWall artist page with five released tracks
Trumpet

Performer · wind band

2010 — 2018
  • Grade 9, the top of China’s national trumpet scale — eight years of scales before anyone let me play anything worth hearing
  • Four years as principal trumpet: I set the pitch the section tuned to and came in first on every entrance. Miss it and everyone hears.
Adam Zhang with his trumpet teacher and conductor
Adam Zhang in a trumpet lesson as a boy
Adam Zhang with his conductor after a rehearsal
Adam Zhang with his trumpet teacher

2010 – 2018 · The trumpet teachers and conductors who raised me

Four lives, none of them planned.
Every one of them went wrong somewhere.
Every one of them is why I am the person writing this.