Beijing Fengfan Shangyuan · Assistant to the General Manager (project-based)
The caves were older
than the brand by a thousand years.
I owned three narrative concepts for the pitch. The one that won paired the Mogao Caves’ thousand-year timeline with the marque’s own heritage, and carried their design language into the drive itself. Each concept ran past 2,000 words. The pitch won the client — I wrote the concept, not the execution on the ground in China.
- Owned the narrative concepts and bilingual proposal writing for Rolls-Royce Extraordinary Journey
- Wrote 200,000+ words of bilingual strategy documents across 10+ files and six deck versions
- Planned routes and experience flow for Lamborghini Avventura, and mapped 3 off-road routes for Lamborghini’s Everest Expedition
- Ran social listening and consumer profiling on China’s high-net-worth automotive audience
- Coordinated brand, creative, operations and production partners through delivery
VfL Wolfsburg (Beijing) · Assistant to the General Manager
Eleven group chats,
or one link.
Two days in Changchun, 400+ players and sponsor leaders, 20+ staff, 50+ volunteers — and every moving part living in spreadsheets and group chats. I built the event platform: 11 modules behind one entry point, from player and VIP registration to agenda, stadium guide, standings, live photo and video streaming, dinner seating and limo pickup for out-of-town guests. It carried 350+ users through the tournament and replaced the spreadsheets and the group chats.
- Ran the 4th United Cup and gala dinner end to end — 18 companies engaged, 7+ from Volkswagen
- Replaced a single price with four packages tiered by willingness to pay — four converted to paid
- Designed an award-ceremony segment putting sponsor leaders on stage with the winning teams
- Kept sponsors warm between events, feeding renewals — including one partnership extended through 2028
- Wrote 15 bilingual PR pieces (5,000+ reads), edited 32 previews, recaps and player features, and built 30+ decks
- Turned research with 10+ school coaches into a Beijing high school football league concept
World Harmony Foundation · President’s Office Assistant
- Built multilingual decks and bilingual outreach materials for stakeholder communication
- Coordinated virtual conferences across time zones — planning, logistics and engagement
Golden Top Grade Asia · Marketing and Events Assistant
One hour to doors.
The main screen went dark.
A holiday weekend: the venue’s own technicians were two hours out. I called a third-party execution partner instead and had a qualified technician on site in under an hour. The control-room storage was full, so it could not read the files. We cleared it, the loop played, and the doors opened on time, with zero delay. Then I sized the runtime the loop actually needed and made loop mode standard setup before every event after it, so it could not fail the same way twice.
- Supported 10+ premium automotive events: Bentley GT, Xiaomi SU7 Ultra, Urus SE and Temerario
- Ran full-cycle planning — concept, logistics, venue design, guest flow, vendor coordination
- Managed a 10+ person operations team through multi-week exhibitions
- Prepared 50+ executive-facing English decks bridging Chinese teams, executives and vendors
Beijing Qingma Technology · Market Researcher Intern
- Led research on China’s sports rehabilitation market with SWOT and Porter’s Five Forces
- Ran surveys and field interviews with gym users and clinic staff in Beijing’s CBD
Siyinshe · Marketing Strategy Intern
- Found the segment nobody was selling to — international-school families
- Tested it before building it: 200+ survey responses on cultural gifting and heritage
- Positioned Siyinshe Fenghuang Dancong as a premium cultural product, not a commodity tea
- Ran presentations and tastings and closed six first orders, about $10,000
